MEET PRIPPIE
Prippie is a leading women’s fashion boutique in Fort Worth, Texas where the ability to stand out from the competition is tough because of the massive amount of similar businesses in the area. Prippie is focused on providing everyday to semi formal wear for moms. What sets them apart from other boutiques in the area is that they not only carry affordable clothing, but they carry plus sized clothing as well.
OVERVIEW
CONTENT PILLARS
Style - Goals: Exposure, Sales, and Education
New Arrivals - Goals: Engagement and Sales
Our Story - Goals: Connection and Trust
UGC/Reviews - Social Proof and Trust
PROBLEM
In a highly saturated market it can be hard to stand out from the crowd. Prippie had no marketing plan or brand cohesiveness. Their website and social media did not match the in-store experience that customers resonated with. Products were posted without rhyme or reason.
GOALS
Cohesive brand identity across all platforms based off of their in-store experience
Stand out from other boutiques
Boost online sales
SOLUTION
I developed a marketing plan, created content pillars, and syncronized their brand identity across all platforms. I passed along the brand identity to my team and we have worked to maintain that as well as sticking to the marketing plan and content pillars.
RESULTS
400% increase in online sales in 2023 over 2022
33.8% growth rate on Instagram for 2023